AFC INDUSTRIES
AFC INDUSTRIES
AFC INDUSTRIES
BRANDING + DIGITAL DESIGN + PRINT + VIDEO
BRANDING + DIGITAL DESIGN + PRINT + VIDEO
BRANDING + DIGITAL DESIGN + PRINT + VIDEO
CHALLENGE
AFC Industries, a New York-based manufacturer specializing in ergonomic medical furniture for over 25 years, faced challenges with rebranding and expanding into digital marketing.
MY ROLE
As an in-house graphic designer, I aimed to modernize the company's visual identity. I applied branding guidelines consistently across digital and print platforms and led the 3D rendering team to produce high-quality lifestyle imagery.
CHALLENGE
CHALLENGE
Ergonomics for medical professionals. AFC Industries is a New York-based furniture manufacturer that has focused on ergonomic medical furniture for 25+ years. They faced challenges with rebranding and entering digital marketing.
Ergonomics for medical professionals. AFC Industries is a New York-based furniture manufacturer that has focused on ergonomic medical furniture for 25+ years. They faced challenges with rebranding and entering digital marketing.
MY ROLE
MY ROLE
As an in-house graphic designer, my goal is to bring a modern, fresh look to the company's visual design. Implementing the branding guidelines across all platforms, from digital to print design. Leading the 3D rendering team to create high-quality life images.
As an in-house graphic designer, my goal is to bring a modern, fresh look to the company's visual design. Implementing the branding guidelines across all platforms, from digital to print design. Leading the 3D rendering team to create high-quality life images.
Print Design
Print Design
Redesigned product spec sheets, catalogs, and trade show materials with clean, modern layouts, engaging graphics, and detailed imagery.
Redesigned product spec sheets, catalogs, and trade show materials with clean, modern layouts, engaging graphics, and detailed imagery.
Digital Design
Digital Design
Created visually engaging content for social media, email marketing campaigns, and website banners and landing pages.
Created visually engaging content for social media, email marketing campaigns, and website banners and landing pages.
Product Animation Video
Product Animation Video