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Overview

Radiology product line is one of the main product lines of AFC Industries. As a graphic designer, I aimed to design and implement a consistent radiology product line's branding style across print and digital design and achieve marketing goals.

My Role

I managed and designed product catalogs, product sheets, magazine ads, newsletters, banners, landing pages, visual assets, and product animation videos.

I led a team of 3D artists to generate radiology/medical lifestyle images for website and marketing projects.

Overview

Radiology product line is one of the main product lines of AFC Industries. As a graphic designer, I aimed to design and implement a consistent radiology product line's branding style across print and digital design and achieve marketing goals.

My Role

I managed and designed product catalogs, product sheets, magazine ads, newsletters, banners, landing pages, visual assets, and product animation videos.

I led a team of 3D artists to generate radiology/medical lifestyle images for website and marketing projects.

PRINT DESIGN >

Product Catalog + Cover Design

Small light-weight brochure for mailing marketing and giving away at the tradeshows. It presented ergonomic features, specs, finishes of each workstation, and available accessories. I collaborated with the marketing and engineering teams to deliver the content information.

Tools: InDesign, Photoshop

Product Catalog + Cover Design

Small light-weight brochure for mailing marketing and giving away at the tradeshows. It presented ergonomic features, specs, finishes of each workstation, and available accessories. I collaborated with the marketing and engineering teams to deliver the content information.

Tools: InDesign, Photoshop

Product Cut Sheet

The individual spec sheet of each product is for sales reps and marketing purposes. I designed and visualized the engineering specs with detailed product images and graphical layouts.

Tools: Indesign, Photoshop

Product Cut Sheets

The individual spec sheet of each product is for sales reps and marketing purposes. I designed and visualized the engineering specs with detailed product images and graphical layouts.

Tools: InDesign, Photoshop

Magazine Ad

Tools: InDesign, Photoshop

DIGITAL DESIGN >

Promotion Banner + Landing Page

This radiology workstation promotion concept was three 7s - 7 weeks, 7% off, starting on the 7th date. I used the slot machine 777 to be the main visual design. The glowing neon style, I got the idea from the radiology x-ray film which needed to be viewed in a dimmer environment.

The landing page was designed to show the selected products with clickable link that goes to its product page. The landing page included CTA buttons for contact us to enhance and generate leads.

Tools: Photoshop, Illustrator, Figma

Lifestyle Image/Banner

Designed website banners and led the 3D rendering team to generate related lifestyle images for marketing projects and website banners.

Tools: Photoshop, Illustrator

Lifestyle Image/Banner

Designed website banners and led the 3D rendering team to generate related lifestyle images for marketing projects and website banners.

Tools: Photoshop, Illustrator

Social Media Graphics

Managed and designed weekly posts for social media channels. Analyzed performance data to optimize marketing strategies.

Tools: Photoshop, Illustrator

Product Flat Illustration

Tools: Photoshop, Illustrator

VIDEO >

Product Showcase Video

Radiology's workstation product line video was presented at the Radiological Society of North America (RSNA) trade show. I led the 3D rendering team to generate product 3D models. I edited and animated the video effects in After Effects and Premiere.

Tools: Photoshop, After Effects, Premiere

VIDEO >

Product Showcase Video

Radiology's workstation product line video was presented at the Radiological Society of North America (RSNA) trade show. I led the 3D rendering team to generate product 3D models. I edited and animated the video effects in After Effects and Premiere.

Tools: Photoshop, After Effects, Premiere

TOP

Thanks for stopping by! 😊

Open to opportunities

Thanks for stopping by! 😊

Open to opportunities